Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /

"In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the sa...

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Main Author: Tomes, Nancy, 1952-
Format: Book
Language: English
Published: Chapel Hill : University of North Carolina Press, 2016
Series: Studies in social medicine.
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Clendening 1020B (Kansas City)

Call Number: W 84 .AA1 T656r 2016
Copy Available